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Updated: Dec 7, 2021

In a world where women are 24% more likely to lose their full time employment (than men based on Catalyst Research Feb 2021) or stay-at-home-mums fear the stability of their partner’s job and family income, a new wave of women entrepreneurs is emerging.

I’m Nav Kumari, mother of 3 (all born within 3 years), a wellness advocate, certified yoga teacher and founder of SATTRA in 2020. I have worked for global branding agencies in Europe and Asia for 15 years but always had a passion for wellness whilst practicing yoga and learning about nutrition everywhere I’ve travelled.

In June 2020, I was made redundant. What would usually have been considered an unfortunate situation left me feeling over the moon. I took it as an opportunity to build and create my wellness brand, SATTRA which, up to that point, I’d been working on during the evenings and weekends when my children were asleep.

In the course of a global pandemic it is no surprise that more women like me have been taking the leap of faith into becoming business owners by unlocking hidden creative, financial and digital talents that are far more than just a pastime – and they’re making valuable economic contributions. Worldwide, women now own 36% of small businesses and employ over 9 million people (Women Entrepreneur Statistics Feb 2021).

Now combine this with motherhood! Science proves that motherhood changes the brain on a neurological level. As women, we start to question our life’s purpose (I most certainly did!), and the thought of going back to work after maternity leave fills many of us with dread. Becoming a business founder and owner gives us a sense of purpose whilst allowing us to be flexible and present for our family. That being said, it's not always an easy path or one where you work less. Oftentimes you may work more and potentially are stretched thin.


Among my friends alone, I’m seeing women who are showing the balls to set up business during the pandemic. Sarah Baker, a mother of four young children, introduced her Story Cashmere brand using fabric products from Mongolia. Rajul Shah took it upon herself to train in culinary nutrition and is compiling nutrition programs for busy families looking to introduce vegetarian mindful eating into their homes with Vegetarian Healing Kitchen. And Sarah Kalmeta launched 2 businesses - Aveita and Pivot Point - providing products and services as a success coach & educator, corporate wellness trainer and authenticity advocate. Set up before the pandemic, but flourishing during it, Malabar Baby was conceived when Anjali Harjani – a Hong Kong-based young mother - realised the need for great quality and affordable gifting items for women and their growing families. There just didn't seem to be anything available in Asia to fill this gap, so with a family foundation in textiles in India, she created a business of giftable organic cotton and now ships worldwide.

More woman based in Hong Kong who give us great inspiration are Sarah Keates founder of boutique marketing and PR agency, White Orchid Insights, Stephanie Poon mother of 3 from HK provides fun arts & crafts through her Little City Tales platform, and Dervla Louli Musgrave – pregnant with her first baby – continues to advocate luxury wellness destinations even though travel is restricted. Dervla has been sharing beautiful home baking during the global lock-downs. And my mentor, Mindy Tagliente, Head of Well-being at Wellness for Life, is a Life Coach, Mindfulness and Meditation teacher and Yoga Instructor leading inspiring wellness retreats, workshops and experiences for schools, corporate businesses and private students.

All these ladies have endeavoured on ventures which have been nurtured from a place of deep insight, personal experience and a strong will to drive a business that reflects their own passions.